Jim Garner << Back
Recognized by American Photo Magazine as “One of the Top Ten Wedding Photographers in the World”. Jim’s career began in 1993 as a commercial photographer, where his skill for combining technical expertise with an elegant, modern aesthetic enabled him to build a solid business based on satisfied clients and referrals. He continues to take on selected commercial projects to this day. Jim’s fascination with communicating people’s life stories soon led him down a different road: to become one of today’s most sought-after wedding photographers. By fusing several elements—an editorial fashion sense, a taste for distinctive colors and textures, a relaxed shooting approach and a strong passion for capturing “real life” moments—Jim has developed a unique style that consistently wins accolades and awards. For the past several years, J. Garner Photography has won multiple awards within the Professional Photography Industry. To look at Jim’s prize-winning work, just visit www.jgarnerphoto.com. His intense dedication to the business has also led Jim to create support products that work. In 2007, he launched BODA, a series of professional photography lens bags. BODA is seeing enormous success and has created a buzz in the international photography community. An expert in his field, Jim has been published in numerous photography industry publications including Rangefinder, PPA and American Photo Magazine as well as Marie Claire. He is also a popular educator and public speaker. For more information on Jim’s workshops and seminars, please visit www.goboda.com.
Had we not committed to the story telling philosophy and partnered with Graphistudio, I truly believe we most likely would not have had the successful career we have today. For us the magic happened in our studio when we committed to creating beautiful, hand crafted Italian made Graphistudio art books to compliment our story telling photography style. We are no longer trying to create a better picture, we are now creating custom art pieces. Since art has more value in the eyes of our clients, we have gone from a simple picture focused, disc delivering studio capping our potential, to an art focused studio with unlimited earning potential beyond our wildest dreams. Graphistudio continues to bring in the forefront of innovation, customer service, exceptional quality, and very importantly, a price point that allows us to have the profitability our studio needs to thrive.
It's clear to me what the industry trend is all about. People working far too hard for far too little return due to the increased competition. What's sad to me is that most of the competition doesn't realize that our clients value complete art and they want more from their photographers then what most photographers are delivering. I believe an estimated 10% of photographers understands the value of delivering true art to EVERY client. These photographers who have committed themselves to delivering books are thriving within the marketplace both creatively and financially while the rest are competing over price and delivering 100s of retouched images on an online gallery hoping for sales that rarely happen. The extraordinary part is that picture takers don't realize that the art focused story tellers have significantly less workflow in their delivery process. If properly done, art focused studios retouch only the images purchased for the book, which assures them that they work on the images that they're getting paid for, not the 100s that they are not. In summary, if you deliver an art book for each client, you end up working less, delivering a higher value product that will serve you as a great marketing piece generating future business. Best of all, it will take you from a capped budget to an unlimited one.